- Our Tasting Room will reopen on April 2
“In creating Privato, our promise to our family and friends was to “inspire memorable moments through a superb wine experience, and we are guided by these values every day.” Whether it is the wine in the bottle, the people you share it with, or the time spent with us at the winery, we truly hope that Privato in some way will help to inspire your own memorable moments as much as it has for us.
John and Debbie Woodward
Proprietors Privato Winery
Proprietor Debbie Woodward, a Certified General Accountant for over 25 years, has redirected her business proficiency toward their winery operations. She is often found designing the annual flower display of the beautiful event gardens or tending to it’s care. Among the myriad of details associated with running a winery business, Deb also oversees the sales and marketing.
John Woodward began his career in the forest industry after graduating from UBC with a degree in science. It was in the late 1980s when John left the forest industry and began farming primarily in the landscape tree industry for more than 25 years. John’s seasoned attention to detail naturally progressed to viticulture practices and wine making.
After graduating from UBC with a degree in Civil Engineering, Adam went on to become a Project Manager for several heavy construction projects in Canada. His time in that capacity served him well and he is now using that skill set with great success as the Sales and Production Manager for Privato. He has also partnered with his brothers in their latest adventure, Woodward Cider Co Ltd where he is the cider maker.
With a background in engineering and a natural talent for leadership, Ben oversees key areas of the business, from the Tasting Room to sales operations, ensuring that every part of the guest and team experience runs smoothly. He’s also joined his brothers in their latest venture, Woodward Cider Co. Ltd., where he puts his craft into action as the cider maker.
The steady hand that keeps finances organized, orders moving, and the team supported. Whether she’s coordinating shipments, or making sure paperwork are in perfect order, Lisa brings calm structure to the fast‑moving world of wine and cider. Her attention to detail and reliability make her an essential part of Privato’s rhythm.
The creative forces behind Privato’s wines and ciders. Liam moves seamlessly between vineyard, cellar, and cider production, turning fruit into the expressive bottles Privato is known for. With a hands‑on approach and a deep respect for craft, he helps to maintain the quality and consistency that define both Privato and Woodward Cider Co.
Rudi supports the day‑to‑day functioning of the winery, maintaining equipment, assisting with production needs, and helping ensure that everything from cellar tools to operational systems runs smoothly. With a practical mind and a calm, can‑do spirit, Rudi plays a vital role in keeping the team moving, supporting harvest, and production workflows.
With a communications and events background, she brings warmth, creativity, and marketing insight to the heart of Privato’s guest experience. Whether she’s coordinating events, crafting communications, or supporting club initiatives, she brings an eye for detail and a deep passion for connecting people with Privato’s wines.
As Privato’s Tasting Room Manager, he guides the front‑of‑house experience, ensuring guests feel at home, staff feel supported, and each tasting reflects the heart of the winery. His thoughtful approach helps shape memorable experiences that keep visitors returning to Privato again and again.