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Our Team

“In creating Privato, our promise to our family and friends was to ‘inspire memorable moments through a superb wine experience, and we are guided by these values every day.’

Whether it is the wine in the bottle, the people you share it with, or the time spent with us at the winery, we truly hope that Privato in some way will help to inspire your own memorable moments as much as it has for us. 

John and Debbie Woodward
Proprietors Privato Winery


Debbie Woodward

Owner / Finance Manager

Proprietor Debbie Woodward, a Certified General Accountant for over 25 years, has redirected her business proficiency toward their winery operations. She is often found designing the annual flower display of the beautiful event gardens or tending to it's care. Among the myriad of details associated with running a winery business, Deb also oversees the sales and marketing.

John Woodward

Owner and Winemaker

John Woodward began his career in the forest industry after graduating from UBC with a degree in science. It was in the late 1980s when John left the forest industry and began farming primarily in the landscape tree industry for more than 25 years. John’s seasoned attention to detail naturally progressed to viticulture practices and wine making.

Adam Woodward

Operations Manager

After graduating from UBC with a degree in Civil Engineering, Adam went on to become a Project Manager for several heavy construction projects in Canada.  His time in that capacity served him well and he is now using that skill set with great success as the Sales and Operations Manager for Privato.  He has also partnered with his brothers in their latest adventure, Woodward Cider Co Ltd.