“In creating Privato, our promise to our family and friends was to "inspire memorable moments through a superb wine experience, and we are guided by these values every day."
Whether it is the wine in the bottle, the people you share it with, or the time spent with us at the winery, we truly hope that Privato in some way will help to inspire your own memorable moments as much as it has for us.
John and Debbie Woodward
Proprietors Privato Winery
Owner / Finance Manager
Proprietor Debbie Woodward, a Certified General Accountant for over 25 years, has redirected her business proficiency toward their winery operations. She is often found designing the annual flower display of the beautiful event gardens or tending to it's care. Among the myriad of details associated with running a winery business, Deb also oversees the sales and marketing.
Owner and Winemaker
John Woodward began his career in the forest industry after graduating from UBC with a degree in science. It was in the late 1980s when John left the forest industry and began farming primarily in the landscape tree industry for more than 25 years. John’s seasoned attention to detail naturally progressed to viticulture practices and wine making.
After graduating from UBC with a degree in Civil Engineering, Adam went on to become a Project Manager for several heavy construction projects in Canada. His time in that capacity served him well and he is now using that skill set with great success as the Sales and Production Manager for Privato. He has also partnered with his brothers in their latest adventure, Woodward Cider Co Ltd where he is the cider maker.
Membership and Events Manager
Chris began in the BC wine industry in 2014 seasonally so she could live the snowbird lifestyle running her B&B in Curacao. Wine quickly became her passion and thus was easily able to transfer her management skills to the Tasting Room. Passionate about sharing her wine knowledge, she strives to ensure her guests feel welcome and never intimidated by the tasting experience. She enjoys golfing, reading and creating new food and wine pairings with her son Kyle who is a chef.
Vineyard Manager and Cellarhand
Born in Namibia and raised in the heartland of Groot Constantia Wine Estate, Cape Town, South Africa, this is where Andre's passion for grapes started and has continued for the past 26 years and counting. He and his lovely wife and their 2 boys find themselves in Canada after immigrating from South Africa in 2019. He now shares his experience and knowledge with us here at Privato and Woodward Cider Co.
Since completing her Associate of Business Degree in 2004, Lisa has specialized in finance in the manufacturing, retail and hospitality industry. She brings a wealth of experience to the wine industry and enjoys working with a team dedicated to excellence and growth. Lisa spends her free time on home improvement projects and especially loves a challenging woodworking project.